Business Intelligence on Retailing, Franchising, and Consumerism in China


Ting Hsin To Franchise FamilyMart Stores In China

According to Yu Guoxiong, a spokesperson for Ting Hsin International Group, Ting Hsin plans to open the franchise rights of its convenience store brand FamilyMart in mainland China at the end of 2009.

At present, all FamilyMart stores in mainland China are directly operated by the group.

FamilyMart convenience stores, along with Master Kong instant noodles, beverages, and cakes, are Ting Hsin's development focuses in mainland China. With outlets covering many countries and regions, including Japan, South Korea, Taiwan, Thailand, and the United States, FamilyMart has stuck to the directly-operation model in its expansion across the Chinese mainland. The company says that, by the end of 2009, it will have 40 outlets in Guangzhou and 300 in Shanghai and Suzhou.

Yu said taking Shanghai as a pilot, the company plans to open the franchise rights of FamilyMart in mainland China at the end of 2009. This move is expected to accelerate the brand's expansion in this marketplace.






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