Business Intelligence on Retailing, Franchising, and Consumerism in China

Tesco To Open Its First Outlet In Fujian

British retail giant Tesco's first hypermarket in Fujian province will be opened in Xiamen soon.

Located in Robinson Square, new Tesco hypermarket has a construction area of 20,000 square meters, providing about 20,000 product lines to local customers. Tesco's own-brand products will be available in this new store and it will operate free shuttle buses. The new hypermarket will be developed in accordance to the standards of Tesco's energy-saving stores and these standards will enable it to save nearly 25% energy.

As well as the Robinson Square hypermarket, Tesco had previously bought a plot of land in Wuyuanwan in Xiamen with the aim of building its own shopping center project, which is expected to be completed in 2011.

Founded in 1919 with the slogan: "Pile it high and sell it cheap," Tesco currently owns over 4,300 outlets in 14 countries worldwide and its annual sales reach GBP59.4 billion. It entered the Chinese market in 2004 and so far it has developed 69 hypermarkets and seven trial convenience stores in China.

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