Business Intelligence on Retailing, Franchising, and Consumerism in China

New Fashion Wig Brand Enters Beijing's Financial Street

Henan-headquartered fashion wig maker Rebecca has opened a new brand image store in Seasons Place in Beijing's Financial Street.

This is second brand image store that Rebecca has opened in Beijing, following the opening of its first flagship store in Dongdan.

Zheng Youquan, chairman of Rebecca Group, told local media that as a mature enterprise with international market operating experience, Rebecca had undertaken large scale investigations and analysis before entering the Chinese market. Under the expansion strategy of a combination of franchised stores and direct stores, the company has taken a leading position in the Chinese high-end wig market.

To date Rebecca has opened over 80 specialty stores in many Chinese cities, including Beijing, Shanghai, Hangzhou, Qingdao, Dalian, Chongqing, Chengdu, and Hefei.

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