Business Intelligence on Retailing, Franchising, and Consumerism in China

First China Regional PR Manager Meeting Of Kempinski

Beijing, China (January 26, 2010) / — The first China Regional PR Manager Meeting of Kempinski was held in January at Kempinski Hotel Lufthansa Center. The PR managers from Kempinski hotels in Sanya, Wuxi, Suzhou, Xi'an, Dalian, Shenyang and Beijing participated the meeting.

On the first day, PR managers had a joint meeting with Regional DOSM's to discuss "How PR can support Sales and Marketing", meanwhile Mr. Rene Schmitt, President of China introduced the Development of Kempinski and NUO Brands in China.

During the open discussion of PR managers in the afternoon, managers discussed several PR topics including Chinese Government Relations, Creativeness in PR and Crisis Management. Additionally, to ensure we learned from each other, PR managers shared successful PR activities in their hotels. On the second day, the workshops had been set up to meet with media. More than 60 journalists from Beijing came to meet with our PR managers. Both journalists and PR managers were relishing the opportunity to meet to better understand each other's needs and how they could work together in the future as well as better understanding each other's brands. For the majority of journalists, this was the first time to meet the PR managers from Kempinski hotels outside of Beijing. At the same time, some interviews had been arranged during the meeting and journalists were invited to interview DOSM's during the lunch and dinner time.

Overall, the event was a great success and built an excellent foundation for a strong start to the year for Kempinski Hotels in China!

About Kempinski:

The Kempinski name is proudly borne by a growing collection of distinguished properties around the world. Europe's oldest luxury hotel group, Kempinski has built its reputation on the belief that exclusivity and individuality are key elements of true luxury. Each year, an increasing number of guests come to appreciate these qualities, as Kempinski adds new hotels and resorts in Europe, the Middle East, Africa and Asia. While this growth reflects the strength and success of the Kempinski brand, the collection will remain a limited one, where exclusivity can be nurtured and individuality can flourish.

To book or for further information

  • Jane Ji/Regional Director of PR/Kempinski China
    No. 50 Liangmaqiao Road, Chaoyang District, Beijing 100125 P.R.China
    Tel:+86 10 8454 3088
    Fax:+86 10 8454 0388

This press release has been syndicated from China Newswire, who is responsible for the content distributed via its newswire.

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