Business Intelligence on Retailing, Franchising, and Consumerism in China

Coach To Open First Mainland Flagship Store In Shanghai

The American luxury accessories designer and maker Coach has announced plans to open its first Chinese mainland flagship store in Shanghai in April 2010.

Located at the junction of Shanghai's Huaihaizhong road and Songshan road, this new flagship store is designed by Coach's construction and design team. It covers an area of 650 square meters, the two-floor store has two new features: a women's accessories area and a men's boutique series area.

To celebrate the opening of this flagship store, Coach specially designed a series of limited edition handbags, which are only available in this new store.

In addition, the company has organized a charity activity named "Star Totes" to coordinate with the opening of this store. Coach has invited celebrities from all over the world to do artistic creations on Coach's handbags. These handbags will be auctioned on the Internet and the income will be donated to the Jackie Chan Charitable Foundation.

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