Business Intelligence on Retailing, Franchising, and Consumerism in China

Carpenter Tan Opens Craftsmanship Hall In Chongqing

Carpenter Tan, the Chinese maker, distributor, and retailer of small wooden products, has opened a craftsmanship hall in Nanbin Road, Chongqing.

Carpenter Tan's first flagship store nationwide, this new store is in a small three-floor villa with a total area of 2,200 square meters. In this store, consumers can not only find Carpenter Tan's full line of products, ranging from small combs to wooden furniture, but also can sit down and have a cup of coffee.

Having previously launched an initial public offering in Hong Kong, Carpenter Tan revealed in its prospectus that, before the end of 2010, it plans to open three craftsmanship halls, including exhibition areas, craftsman workshops, cultural and commercial centers, artistic performance platforms, and leisure areas, to fully display its handicrafts, home supplies, and Chinese-style furniture products.

In addition, the company said that it will open 200 new stores in 2010, including high-end comb stores, directly-managed flagship stores, and upgraded franchised stores. Apart from these 200 new stores, it will renovate its existing 800 stores in phases.

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