Business Intelligence on Retailing, Franchising, and Consumerism in China

Metro Opens New Store In Beijing

German retail giant Metro has opened a new outlet in Beijing's Chaoyang district and this outlet is reported to be the retailer's first store to open in Asia in 2010.

Tino Zeiske, the president of Metro China, said that China will be Metro's largest and most important strategic development market in 2010 and the company will continue to increase investment in this market.

According to Metro's 2009 financial report, the company's international business decreased by 5.5% to EUR39 billion during the year; however, its sales in Asia increased by 4.7%.

Metro's senior public relations manager for China, Chen Libin, told local media that, in 2010, Metro will purchase goods to the value of CNY8 billion from China. These products will not only be provided to its consumers in China, but also will be available in Metro's chain stores worldwide.

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