Business Intelligence on Retailing, Franchising, and Consumerism in China

China Unicom Opens First 3G Mobile Phone Flagship Store In Beijing

Chinese telecom operator China Unicom has announced that its first flagship store under the company's 3G brand "Wo" has been opened in Beijing.

Located in the southern hall of China Unicom's headquarters building in Financial Street, the three-floor Wo flagship store covers a total area of about 800 square meters. So far, 56 types of WCDMA mobile phone products of over ten manufacturers, including Apple, Nokia, Samsung, Sony Ericsson, Motorola, LG, Coolpad, Huawei, ZTE, and Dopod, are available in this new store. At the same time, 11 concept mobile phones are displayed there.

China Unicom's Wo flagship store has three zones: Wo 3G, Wo Family, and Wo Business. These regions integrate sales of WCDMA mobile phones, iPhone mobile Internet experience, and customer service.

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