Business Intelligence on Retailing, Franchising, and Consumerism in China

Taiwan's Hola To Open New Stores In Mainland China In 2010

Taiwanese decoration supplies company Hola has announced the opening of two new stores in mainland China at the beginning of 2010: the Suzhou Jinji Lake Hola store and the Hola Yueda 889 store.

With the opening of these two stores, the number of Hola stores in Shanghai has reached seven and there are 20 Hola stores in mainland China.

In 2009, Hola opened six new stores in mainland China and its sales in this market have increased by 60%. Gu Yihua, the general manager of Hola, said that the company is optimistic about the Chinese mainland market and will continue to expand its presence there. The company is reported to be planning to open five to eight new outlets in 2010.

As a subsidiary of the Test Rite Group, Hola is a well-known home furnishing brand in Taiwan with 13 stores in its local marketplace. In 2004, it opened its first mainland store in Shanghai and over recent years it has opened 20 outlets in first-tier cities, including Beijing, Shanghai, Suzhou, Dalian, Hangzhou, Shenzhen, and Chengdu.

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