As the cooperative partner of USA Pavilion at the 2010 Shanghai World Expo, Wal-Mart has started to sell World Expo related licensed products in its Nanpu Bridge store in Shanghai.

Chinese home appliances and electronics retailer Gome has announced that it has signed a franchise license agreement with the 2010 Shanghai World Expo to become the authorized retailer of World Expo-related home appliances.

Following its acquisition of the Japanese electronics retailer Laox, the Chinese electronics retailer Suning has announced plans to introduce more Japanese-made products through its outlets, starting in Shanghai.

According to reports in local media, China's Gansu province plans to build and renovate 3,000 rural retail chain stores in 2010.