Business Intelligence on Retailing, Franchising, and Consumerism in China

Asahi Breweries Expands Business In China

Japanese beer manufacturer Asahi Breweries has announced that it plans to become one of the world's top ten food companies, through acquisition and by expanding its business in China.

Naoki Izumiya, a senior managing director of Asahi, told media that Asahi aims to rank among the world's top ten food companies through acquisition and plans to enhance its liquor, beverage, and food businesses in China and other overseas markets. Naoki Izumiya added that the company also plans to achieve a JPY2 trillion sales target by 2015.

Naoki Izumiya said that he believed that large-scale operation can bring much benefit for food companies, but adequate funding is also very important when companies restructure.

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