Business Intelligence on Retailing, Franchising, and Consumerism in China

China's Lisi Group Opens Seventh Department Store In Zhenjian

Zhejiang Lisi Group has opened a new department store in Zhenjian, Lisi Zhenhai Department Store, which is the group's seventh self-constructed chain department store following ones in Yinzhou, Tonglu, Haiyan, and Jishigang.

With a total investment of CNY400 million, this new Lisi Zhenhai Department Store has a construction area of over 60,000 square meters, making it the largest department store investment project of Lisi Group.

According to Li Lixin, the chairman of Lisi Group, the group plans to develop eight additional department stores and increase the number of their chain supermarkets to 100 in the next five years, creating over 10,000 jobs.

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