Business Intelligence on Retailing, Franchising, and Consumerism in China

China's Master Kong Sales Up 18.9% In 2009

The Chinese food and beverage firm Master Kong has published its annual financial report for 2009, stating that its operating revenue increased by 18.9% year-on-year to USD5.08 billion; however, the company saw the lowest growth since 2004.

At the same time, the company said that its profit attributable to shareholders in 2009 was USD383 million, an increase of 47.16% compared with the same period in 2008.

Master Kong revealed in its financial report that according to statistics provided by AC Nielson, Master Kong's market shares in China's instant noodle, tea drinks, and bottled water sectors were 54.6%, 48.4%, and 19.6%, respectively, and had the leading brands in each of these markets. Its market shares in the diluted fruit juice and biscuit sectors were 14.2% and 25.5%, respectively, ranking in second place in both of these markets.

The sales of its instant noodle business were USD2.31 billion, a year-on-year increase of 10.68% and accounted for 45.41% of the group's total operating revenue; the sales of its beverage business were USD2.542 billion, a year-on-year increase of 32.11%.

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