Business Intelligence on Retailing, Franchising, and Consumerism in China

FamilyMart And Lawson Appointed To Shanghai World Expo

The Bureau of Shanghai World Expo Coordination has signed retail service agreements with two convenience store providers: Taiwanese FamilyMart, and Lawson, which is an investment of a mainland Chinese state-owned enterprise.

According to reports from the Central News Agency of Taiwan, the bureau has signed contracts with 48 retailers and two convenience store service providers. The 2010 Shanghai World Expo sites will have eight convenience stores — with four stores under each of the two brands — in its public areas and these convenience stores will focus on the sales of fast food, drinks, and daily commodities to meet the immediate needs of visitors.

Both FamilyMart and Lawson have undertaken to provide products at the same prices as they charge outside the World Expo sites.

It is predicted that 70 million people will visit the Shanghai World Expo in 2010 and the retail sales during the Expo period are expected to reach CNY2.1 billion, with a per capita consumption of CNY30.

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