Business Intelligence on Retailing, Franchising, and Consumerism in China


Wayne's Coffee Opens First Store In Beijing

Wayne's Coffee, one of the largest cafe chain brands in North Europe, has opened its first Chinese shop at Beijing's Oriental Plaza.

Taking the Oriental Plaza store as its first stop, Wayne's Coffee will open two additional stores in Beijing in 2010: one will be located near Xiushui Street and the other will be at LG Twin Towers on Jianguomenwai.

Kenneth Hermansson, the chief executive officer of Wayne's Coffee, said that the company plans to expand its chain cafes into more than a dozen well-know shopping venues in Beijing in the near future. The company's long-term goal is to open 200 outlets in China over the next ten years, allowing Chinese customers to enjoy North European style coffee and a cafe lifestyle.

Founded in Stockholm, Sweden in 1994, Wayne's Coffee is the largest cafe chain brand on the Scandinavian Peninsula. It currently has more than 100 cafes in over ten countries, including Sweden, Denmark, and Finland.





Be the first to comment on "Wayne's Coffee Opens First Store In Beijing"

Leave a comment

Your email address will not be published.

*





  Other China News

ChinaTechNews.com:

Car Tech Opportunities Drive Neusoft Towards New Venture

Quantum Computing Lab Formed In China

Big Blue's Greater China CEO To Retire Next Month

Alibaba's Tmall Global Launches Duty Free Shopping


GreenChinaTech:

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

Hong Kong Now Requires Ships To Use Cleaner Fuel

Beijing Power Plant Works With American Firm To Reduce Emissions


ChinaSourcingNews.com:

Baidu's E-commerce Trade Value Reaches CNY40.5 Billion In Q2 2015

Huawei Gains Approval To Make Phones In India

Chinese Water Company Makes Better Inventory Decisions

How Can Foreign Buyers Trust Chinese Suppliers?