Business Intelligence on Retailing, Franchising, and Consumerism in China

Carrefour's Dia To Enter Hefei

Carrefour's wholly-owned Dia convenience store chain has signed an agreement with Anhui-based Everyone International to jointly develop the Anhui market by opening new Dia retail stores.

Dia plans to open two new flagship stores in Hefei, provincial capital of Anhui, before the end of September 2010 and will launch up to 10 stores in the province before the end of this year. In addition, the company will open 30 chain stores in Hefei before the end of 2011 and will expand into 17 cities across Anhui.

Established in Spain in 1979, Dia currently has 25,000 employees in 4,500 stores in Spain, Portugal, France, Greece, Argentina, Brazil, and China. It entered the Chinese market with its first store opened in Shanghai on October 30, 2003, and it has now developed 380 stores in Shanghai, Beijing, Shandong, Hebei, and Jiangsu.

Located in Hefei Tongchuang Science and Technology Park, Anhui Everyone International is a modern business enterprise that has its own digital call center, phone marketing system, CRM and ERP software, and self-built logistics and production base. It has an expert team formed by 200 people, focusing on the development and operation of emerging shopping systems. In March 2010, Everyone International launched a large e-commerce website in cooperation with, the largest comprehensive portal website in Anhui.

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