Business Intelligence on Retailing, Franchising, and Consumerism in China


Ermenegildo Zegna Opens Flagship Store In Shenzhen

The luxury brand Ermenegildo Zegna has opened a new flagship store at the second-phase project of the Mixc in Shenzhen.

As Zegna's second largest flagship store in China, the new store has a retail area of 533 square meters, including a private VIP shopping area, where customized services are offered to high-end customers. The new flagship store in Shenzhen will sell products under Zegna's three brands, including formal dresses, casual clothing and accessories.

A representative from Ermenegildo Zegna (Shanghai) Company Limited told local media that since Zegna's entry into the Chinese market, its annual sales in the country increased by about 30% every year. The company is considering opening its third global flagship store in Chengdu.

Founded in 1910, Ermenegildo Zegna opened its first Chinese own store in Beijing in 1991. It now has over 76 specialty stores in Greater China and it has over 550 stores in 86 countries and regions around the world.






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