Business Intelligence on Retailing, Franchising, and Consumerism in China

Apple iPad Sales Have (Officially) Started In China

Months after the gray market in China starting selling both iPad clones and the real devices, Apple officially began selling its tablet computer in China via its own retail shops and those of its partners last Friday, September 17.

The Wi-Fi version iPad is available in Apple's specialty stores and its authorized retailers on the Chinese mainland, including Best Buy's seven stores in Shanghai, Hangzhou, and Suzhou.

The iPads sold on Chinese mainland have three versions, including the 16GB version with the retail price of CNY3,988; the 32GB version with the retail price of CNY4,788; and the 64GB version with the retail price of CNY5,588. Due to the popularity of the products, no reservation or group buying services will be offered, and only one iPad can reportedly be purchased by an individual customer.

Apple's iPad was first launched in the United States on April 3, 2010. At present, the products have already been sold to many countries and regions, including Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland, the United Kingdom, the United States, Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand, and Singapore.

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