Business Intelligence on Retailing, Franchising, and Consumerism in China


Chinese Internet Retailers Sign Honesty Pledge

More than 1,000 suppliers, publishers, and Internet retailers, including Dangdang.com, Microsoft, Aigo, Wyeth, Lock & Lock, the Commercial Press, and the People's Literature Publishing House, have jointly published an "Internet Retailing Honesty Declaration" in China.

Under the declaration, Dangdang.com and its suppliers promise that following the basic principles of integrity, security, and responsibility, they will provide quality products and services to customers. The declaration calls for the authenticity of goods, honest propaganda, complete after-sales services, and no leak of registration information of users.

Li Guoqing, joint president of Dangdang.com, told local media that the honesty declaration is a self-discipline declaration promoted by Dangdang.com along with its suppliers. The company consistently adhere to the principles of no selling of fake goods and no fraud in online shopping, aiming to provide a safe Internet shopping environment for customers.






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