Business Intelligence on Retailing, Franchising, and Consumerism in China

Chow Tai Fook Invests CNY200 Million To Build Regional Retail Headquarters In Shenzhen

Chow Tai Fook Group held a groundbreaking ceremony for its China jewelry headquarters building in Yantian district, Shenzhen.

With an investment of CNY200 million, the building reportedly has a construction area of nearly 60,000 square meters and will be put into use in 2013. On its completion, it will serve as the operation, settlement, logistics, and marketing center for Chow Tai Fook Group's businesses in China.

Chen Shichang, director of Chow Tai Fook Group and general manager for the China region, said that due to the rapid growth of the Chinese mainland market, the group's sales in 2009 reached CNY20 billion. At present, the existing offices cannot meet the rapid growth of its businesses. Therefore, with the support of Yantian district, the group plans to build its Chinese headquarters, which can satisfy its needs in development, marketing, logistics, and management over the next ten years.

Chen said Chow Tai Fook now has over 1,000 jewelry retail stores on the Chinese mainland, and its sales will reach CNY30 billion in 2010, a year-on-year increase of 50%. Over the next ten years, the group will double the number of its stores in the mainland market to 2,000.

Be the first to comment on "Chow Tai Fook Invests CNY200 Million To Build Regional Retail Headquarters In Shenzhen"

Leave a comment

Your email address will not be published.


  Other China News

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco