Business Intelligence on Retailing, Franchising, and Consumerism in China

American Clothing Retailer Enters China With Four Stores

U.S.-based clothing retailer Gap Inc. announced the debut of its first four wholly-owned Gap stores in China.

Gap opened its first flagship store in Shanghai on November 11. This is store is located in Hong Kong Plaza on Huaihai Zhong Lu. A second flagship store, occupying two floors in the Venture Tech building on Nanjing West Road, will open in several weeks.

Gap also opened two stores in Beijing on November 13. The first is a two-storied flagship store spanning 1,165 square meters in the APM Building on Wanfujing Street, and a second 1,800 square meter store in Chaobei Joy City, located in the eastern part of Beijing.

"Each store offers customers great service by a team of highly-trained staff. Greeters welcome Gap customers at the entrance and each collection has dedicated specialists to assist shoppers. All four stores offer Denim Fit sessions by appointment," noted Lorenzo Moretti, managing director of Gap China.

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