Business Intelligence on Retailing, Franchising, and Consumerism in China

Master Kong To Build Food Company Facilities In Yinchuan

Information from the 5th Ningxia-Taiwan economy and trade cooperation fair revealed that Master Kong, the renowned brand owned by the Taiwanese Ting Hsin International Group, plans to invest CNY800 million to build a new plant in Yinchuan, capital of Ningxia, in 2011.

According to Wang Huichuan, extra assistant chairman of Ting Hsin International Group, Master Kong's new plant in Yinchuan will be a comprehensive enterprise that focuses on products such as instant noodles, beverages, and supporting products. Its newly developed high-end instant noodle product will also be produced in Yichuan. In the future, the new plant will enter the drinks industry.

The reasons for Master Kong's setting up of a new plant in Yinchuan are because of the city's good investment environment and its advantages in the agricultural and livestock industries.

Prior to this, Master Kong's subsidiary in Xi'an invested in a drinking water project in Yinchuan in 2005.

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