Business Intelligence on Retailing, Franchising, and Consumerism in China


New California Pizza Kitchen Restaurant Unveiled In Shanghai

California Pizza Kitchen announced the opening of the first company-owned and operated restaurant in Shanghai.

The company has opened its first international office that will assist CPK franchise partners in addition to supporting the company growth in China. Both initiatives are part of a long-term expansion strategy to broaden the Company's presence in Asia.

The new California Pizza Kitchen is located in the Sinan Mansions' commercial area of the city's Luwan District. The new restaurant overlooks the lush greenery of Fuxing Park, the former French Park, and is two blocks from the retail, residential and entertainment hubs of Huaihai Road and Xintiandi.

"California Pizza Kitchen has been well received internationally, and we see a great opportunity to further expand the brand in one of the most robust economies in the world," said Rick Rosenfield, co-founder and co-CEO of California Pizza Kitchen. "The presence of Company-owned restaurants and an international office will allow us to provide better support for our franchise partners in India, Malaysia, Dubai, and the rest of the Asia-Pacific region."






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