Business Intelligence on Retailing, Franchising, and Consumerism in China

Starbucks' Largest Mainland China Shop Opened In Xiamen

The coffee shop chain Starbucks has opened its largest shop on the Chinese mainland in Xiamen.

Adjacent to Zhongshan road and Gulangyu, the Starbucks Xiamen flagship store boasts four floors and a total business area of over 400 square meters, reportedly making it the largest store in mainland China. In addition to the display of some old photos of Xiamen, the new Starbucks coffee shop will introduce the traditional tea culture in the southern area of Fujian province, showing strong local flavor.

Wang Jinlong, chairman for Starbucks Greater China, told local media that Starbucks has been attaching great importance to the Chinese market and it started merging into local cultures in recent years.

Wang also revealed that the company aims to have 1,500 retail stores in China by 2015. Apart from the distribution in coastal cities, it will gradually develop into the inland markets in the future. In Fujian, which is relatively a new market for Starbucks, it has opened two sites in Fuzhou and Xiamen, respectively. Three new Starbucks coffee shops will be launched in Xiamen around the 2011 Spring Festival.

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