Business Intelligence on Retailing, Franchising, and Consumerism in China

Beijing Tongrentang Opens Flagship Store In Zhongguancun

The time-honored traditional Chinese medicine brand Tongrentang has opened a new flagship retail store in Zhongguancun, Beijing.

The scale of this new store is reportedly equal to the company's existing store at Dashilan, which has a history of 340 years. The new Tongrentang Zhongguancun flagship store provides customers with Chinese drugs; health products like ginseng, antlers, and dried penises; Chinese herbal medicines; Tongrentang's cosmetics series.

In addition, the new store will set up Chinese medical clinics and consulting rooms for health care, which are currently undergoing industry approval and expected to be put into operation before the end of the year.

So far, Tongrentang has set up over 1,000 retail sites. According to the development strategy of the company, it will increase the number of its stores in China and abroad to 2,000 by 2015, and its sales will reach CNY20 billion by then.

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