Hong Kong Jewry brand Chow Sang Sang Jewellery has announced plans to invest CNY50 million in advertising to establish a new image in the Chinese mainland market.
Li Yanming, general manager for brand of Chow Sang Sang, revealed in a new image launch in Beijing that the company will cooperate with media channels, including CCTV, Hunan Satellite TV, Phoenix TV, and Internet video providers, to promote its new image, for which it has prepared for two years.
According to Chow Sang Sang's newly-released annual report for 2010, the company's operating revenue during the past year reached about HKD11.7 billion, a year-on-year increase of 24%; and its net profit was HKD7.6 billion, a year-on-year increase of 32%. Of the total revenue, 60% was from Chinese mainland consumers, including mainland tourists visiting Hong Kong.
In 2011, Chow Sang Sang will further increase the number of its retail stores in mainland China. It will also launch medium- and high-end production lines in the marketplace, targeting the huge potential in the luxury goods market of mainland China.