Business Intelligence on Retailing, Franchising, and Consumerism in China Writers Will Earn 3% Commission On Book Sales In China

Chinese B2C e-commerce website has announced that it has launched a campaign starting from June 1, 2011, to return 3% of its sales of books to the original writers. plans to operate this subsidy scheme for three years. Writers who want to gain the subsidy need to register, and once approved by, the subsidy will be paid to writers on a quarterly basis.

Prior to this, Liu Qiangdong, chief executive officer of, disclosed this plan on his microblog. At the same time, he said he will donate CNY1 million to protect the rights of writers and to fight against copyright infringements in China.

Originally an e-commerce website focusing on the sales of computer, communications, and consumer products, has recently expanded into the Chinese book market and offered low discounts to consumers. In regards to's discount policy, many publishing houses have expressed their discontent.

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