Business Intelligence on Retailing, Franchising, and Consumerism in China


American Internet Retailer Rebrands For China

Amazon has announced that its brand name Joyo Amazon has been formally changed to Amazon China and it will launch a shorter domain name Z.cn for its Chinese website to fully embrace its global identity.

Amazon revealed the news during the launch ceremony of its new operating center in Kunshan. With an operating area of 120,000 square meters, the new center is reportedly the largest e-commerce operating center in China.

According to Marc Onetto, global senior vice president of Amazon, so far the company has established ten operating centers in Chinese cities, including Beijing, Chengdu, Shenyang, Guangzhou, Xi'an, Wuhan, Xiamen, and Kunshan. Onetto also revealed that the total area of Amazon's operating centers in North America is 1.47 million square meters, and the area in other countries is 960,000 square meters, including 400,000 square meters in China.

Amazon entered the Chinese market by acquiring the local e-commerce website Joyo in 2004 and had been labeled Joyo Amazon in China ever since. Wang Hanhua, president for Joyo Amazon, said that rebranding as Amazon China is an important step for the localization of the company. It represents Amazon's confidence in the Chinese market, and its investment in China will continue to increase in the future.

Onetto said in the future, Amazon will enhance its localization in China and increase its capital and labor investments in the country. At the same time, he said the company faces larger challenges in China than in other countries, because it has higher requirements for operating network and distribution. He revealed that currently Amazon provides cash on delivery services in 1,500 cities in China; it accepts payments via POS in 50 cities; and it has its own distribution teams in nine cities.

In addition, Amazon announced that it has launched a shorter Chinese domain name Z.cn, which is re-directed to Amazon's Chinese official website Amazon.cn.






Be the first to comment on "American Internet Retailer Rebrands For China"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco