Business Intelligence on Retailing, Franchising, and Consumerism in China

Internet Retailer Pushes E-books And Apps To Chinese Consumers

The B2C e-commerce website reportedly plans to launch a new e-book business channel in the second half of December 2011.

According to reports in Chinese local media, while preparing for the new sector will also launch apps targeting Apple's iOS operating system and Google's Android operating system. In the future, the online retailer may cooperate with terminal device manufacturers to launch its own branded e-book reader.

In November 2010, established a digital publications business department, led by Li Guoqing, joint president of According to Li, the digital reading business has become a strategic business unit for the website.

Li previously said during an interview in June 2011 that will not launch its own branded e-book reader, instead it prefers cooperation with terminal device manufacturers on the iOS platform, Android platform, and mobile Internet browsers. However, an insider has revealed to local media that is actually considering making its own e-book reader which could put it in direct competition with Chinese companies like Shanda.

For the pricing of e-books, Li once said the average price will be only 30% of the same paper books. He also revealed that after the sale of these e-books, the writers can gain 10% of the income as royalties, and the publishers gain 10% as well.

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