Business Intelligence on Retailing, Franchising, and Consumerism in China

Suning, Midea Sign Binding Development Agreement

Electronics and home appliances retailer Suning and the home appliances maker Midea have reportedly signed a three-year strategic cooperating agreement, and the two parties will implement binding development over the next three years.

Under the agreement, Midea's products will be sold in Suning's Expo super flagship stores, flagship stores, community stores, boutique stores, and Laox stores. Apart from the physical stores, Midea's products will also be available on the e-commerce platform of Suning. The two parties said they will strengthen the research of online consumer features, enhance the diversified operation of online products, and improve online sales.

The cooperation will cover Midea's full product lines and Suning's full channels, including online and offline ones, aiming to achieve total sales of over CNY50 billion. With the channel development of Suning, the two parties will enhance their cooperation in third- and four-tier markets in China.

Moreover, the two companies have agreed to share enterprise customer information, and to reinforce their cooperation in commercial air-conditioning and appliances to expand their business in the engineering sector.

Be the first to comment on "Suning, Midea Sign Binding Development Agreement"

Leave a comment

Your email address will not be published.


  Other China News


Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco