Business Intelligence on Retailing, Franchising, and Consumerism in China


Danish Jewelry Brand Opens Specialty Store In China's Western Mecca

Danish jewelry brand Pandora has opened a new specialty store in the western Chinese city of Chengdu.

Pandora's new specialty store in the Chengdu Wangfujing department store has an area of about 48 square meters. As one of the largest jewelry manufacturers in the world, Pandora is known for its unique design of charms and jewelry series that are made of precious materials. The store's arrival is expected to bring new spending opportunities to consumers in Chengdu.

Commenting on the establishment of this new outlet in Chengdu, Hans Hornemann, president for Pandora Asia, said at the opening ceremony that they are glad to bring the Pandora brand to the Chinese mainland and introduce the wonderful world of Pandora to consumers in the city. It will further enhance the brand's success criteria and its eminent international reputation.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora designs, manufactures and markets hand-finished and modern jewelry made from genuine materials at affordable prices. Its jewelry is sold in more than 65 countries through over 10,500 points of sale, including more than 670 concept stores.






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