Business Intelligence on Retailing, Franchising, and Consumerism in China


Japan's Yamada Denki Opens Third Store In China

Japan's leading home appliances store chain Yamada Denki has opened its third Chinese retail store in Nanjing, Jiangsu province.

Located in the central area of Xinjiekou, one of the oldest commercial districts in Nanjing, the new Yamada Denki store has seven floors and a total area of about 16,000 square meters. The new store will provide the world's latest home appliances, cosmetics and toys.

Like its first store in Shenyang and second store in Tianjin, Yamada Denki's new outlet in Nanjing also provides an entertainment zone for children as well as consulting services to help customers select products. Yamada Denki is known for its operating policy of "customer first" and it offers unique and thoughtful services, including long-period warranty; credit return system; extra credits for members; and after-sales tracking services.

In addition, as the third store of Yamada Denki in China, the Nanjing store targets local character throughout its operations. All employees under store manager are hired from local areas and all of them are reportedly full-time employees. In the future, Yamada Denki Nanjing store will take further efforts to improve convenience and customer satisfaction.






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