Business Intelligence on Retailing, Franchising, and Consumerism in China

Groupnet Consolidates Brands For Chinese Group Buying Websites

Chinese group buying website announced that its physical company has been renamed from Beijing Kala Interactive Technology Company Limited to Beijing Wangluo Tianxia Life Technology Company Limited, and both and will be integrated into the company.

The company will also be known as Groupnet and a new logo will be launched soon. revealed that Groupnet will be the main part of its new logo. In the future, the company will focus on the online to offline market, aiming to become a one-stop multi-platform group buying provider. previously confirmed on June 26, 2012, that the company had completed its merger with, and the two companies had set up a new joint company. Lin Ning, chief executive officer of, was appointed CEO of the new company.'s shareholders such as Tencent, Groupon, and Yunfeng Capital also participated in the new company. According to previous report, after the integration, and will still be operated as two independent brands; however, the two companies will have a unified sales team. will mainly be responsible for exploring the high-end market, while will focus on the white-collar user group.

Since the second half of 2011, Chinese group buying websites continued to merge. In September 2011, took over the group buying business of On May 11, 2012, and jointly announced that would become the operator of's group buying business.

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