Business Intelligence on Retailing, Franchising, and Consumerism in China


Starbucks Launches New Product In China

Starbucks announced plans to introduce its innovative product Starbucks Refresher into the Chinese mainland market.

Starting from August 28, 2012, all of the chain cafes in mainland China will offer this new beverage product, which is available in berry flavor and lime flavor.

Wang Jingying, president for Starbucks China said that Starbucks always places product innovation in the core position in the development of the company. With the innovation spirit, they are committed to provide Chinese consumers with new surprises and more choices. She said China is one of the first marketplaces where consumers can enjoy this new beverage of Starbucks. It will not only improve and enrich consumer experiences, but also represents Starbucks' long-term commitment in China.

Wang also said that they are confident in achieving their goals in China, which are to make China the second largest market of Starbucks by 2014 and to operate 1,500 chain cafes in mainland China by 2015.






Be the first to comment on "Starbucks Launches New Product In China"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco