Business Intelligence on Retailing, Franchising, and Consumerism in China


Convenience Stores In China's Capital Become Logistics Outposts

Chinese B2C e-commerce website 360buy.com has formally started cooperating with the convenience store provider Good Neighbors to offer pick-up service in 13 Good Neighbors convenience stores in Beijing, covering Xicheng district and part of Haidian district.

With the launch of the new service, users who live or work around these districts will be able to order the products on 360buy.com and pick up the products by themselves in nearby Good Neighbors convenience stores. It aims to save time for users since they can pick up the goods at their doorsteps or along their way home.

360buy.com can take full advantage of Good Neighbors' retail sites to increase offline pick-up deals, so as to further improve its distribution efficiency. 360buy.com will connect its general warehouses with those of Good Neighbors and the products will be delivered from Good Neighbors' warehouses to convenience stores on a daily basis, cutting 360buy.com's delivery costs.

In return, more customers will be brought to Good Neighbors convenience stores when picking up the products they bought from 360buy.com, which is expected to increase the traffic and reputation of the convenience store operator.

360buy.com said that the cooperation with Good Neighbors is a bold and innovative attempt and it will re-define customer experience. With this move, users will gain more flexibility to pick up goods after buying from the Internet, and it also provides one more choice to users, making them enjoy the fun of online shopping.





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