Business Intelligence on Retailing, Franchising, and Consumerism in China

Online Chinese Retail Rivals Join Forces To Sell Books

Chinese B2C e-commerce website and Alibaba's B2C Internet shopping site have jointly announced that has opened a flagship store on, selling books and daily commodities.

With this move,'s 800,000 kinds of books and 300,000 kinds of daily commodities will be available on At present, this flagship store is in its trial operation.

In addition,'s special services, including cash on delivery in 800 cities, delivery on next day in 150 cities, and returns, will also be available for its flagship store on

Starting from 2012, launched a new strategy that implements a wide range of cooperation. So far, the B2C website has formed strategic partnerships with Gome, Tencent's online shopping site,,, Belle, and

With the cooperation, will improve its sales and lower its marketing costs; while is expected to expand its platform capacity. announced its open B2C strategy in September 2011. So far, 87 independent B2C websites have entered its platform.

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