Business Intelligence on Retailing, Franchising, and Consumerism in China

Roger Vivier Opens Flagship Store In Beijing's Yintai Centre

French shoe designer brand Roger Vivier recently opened a flagship store in Beijing Yintai Centre, which is the brand's second store in mainland China.

With an area of 80 square meters, the new Roger Vivier flagship store uses the brand's latest interior decoration concept. In this new store, Chinese consumers will be able to buy Roger Vivier's latest products as well as limited edition products, including shoes, bags, small leather products, jewelry, and sunglasses.

To provide better services to VIP consumers, Roger Vivier specially opened a "Silver Room" with silver leaf decorations on the wall. It also has a mobile sculpture designed by the artist Christel Saddel to display limited edition products.

Apart from exploring the Chinese mainland market, the brand also has flagship stores in Hong Kong, Taipei, and Osaka.

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