Business Intelligence on Retailing, Franchising, and Consumerism in China

Yihaodian's Open Supply Chain Platform Gains Over 400 Partners In China, a Chinese B2C e-commerce website and a subsidiary of Wal-Mart, announced that since the launch of its open supply chain platform named "Service by Yihaodian" in June 2012, this project has attracted over 400 supplier partners, and it expects a nearly ten-times expansion rate in 2013.

Wang Jiahao, director of supply chain planning of Yihaodian, said that the Service by Yihaodian project mainly targets traditional enterprises who want to tap the e-commerce sector but lack e-commerce operating ability. With this service, these enterprises will be able to share Yihaodian's platform, covering system integration, cloud-based marketing, viral promotion tools, warehousing, and logistics, so as to realize a full online operation.

Yihaodian boasts an industry-leading supply chain management system in the Chinese B2C e-commerce sector. In October 2012, Wal-Mart announced plans to increase investments in Yihaodian, and one of the major reasons for the move was attributed to the leading supply chain management of the Chinese company.

Wang introduced that so far, Yihaodian has established a nationwide supply chain network, and it has nearly 250,000 square meters of warehouse space and a professional distribution team. In addition, Yihaodian has over 20 million registered users, which are also valuable resources for third-party manufacturers.

Meanwhile, with the open supply chain project, Yihaodian can improve its own supply chain operating efficiency and lower its costs, said Wang. The company will be able to realize more product categories and expand into a wider market. At present, Yihaodian sells products of 12 major categories.

Launched in 2008, is a Shanghai-headquartered B2C e-commerce website. On October 26, 2012, Wal-Mart completed its additional investment in Yihaodian, holding a nearly 51% stake in the company.

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