Business Intelligence on Retailing, Franchising, and Consumerism in China


Starbucks Expands Network To Chinese Coffee Growers

Starbucks announced in Yunnan that the company's first coffee growers support center in Asia has been formally put into operation in Pu'er, Yunnan province.

This is reportedly Starbucks' sixth coffee growers support center in the world, following those in Costa Rica and Rwanda.

John Culver, president for Starbucks China and Asia Pacific, said that the completion of this coffee growers support center is an important milestone for Starbucks' continuous investment in the Chinese market and the coffee project in Yunnan. In the future, Starbucks will accelerate its expansion of retail outlets, aiming at 1,500 cafes in 2015; and Yunnan will be a strategic source to ensure the long-term supply of high-quality Arabica coffee beans.

According to Starbucks' plan, the company hopes to establish China as its second home market in 2014. Documents provided by the company showed that it currently has over 700 outlets in more than 50 cities in China, including 100 in Beijing.





Be the first to comment on "Starbucks Expands Network To Chinese Coffee Growers"

Leave a comment

Your email address will not be published.

*





  Other China News

ChinaTechNews.com:

Xiaomi's Cryptography Deal Raises China Security Questions

SMIC's New Shanghai Company Gains Investment Participants

Letv Subsidiary Acquires 18% Stake In Coolpad

Chinese Internet Laws Target Government Control And Online Bullying


GreenChinaTech:

Beijing Power Plant Works With American Firm To Reduce Emissions

Beijing Power Plant Works With American Firm To Reduce Emissions

World Wildlife Fund Gains Apple's Support In China

Tesla Delivers Cars To Chengdu Consumers


ChinaSourcingNews.com:

Alibaba Expands Cross-Border Internet Trading Opportunities

U.S.-backed Chinese JV Wins Russian LNG Project

Alibaba's Logistics Affiliate Expands To More Chinese Cities

Samsung SDI To Build Polaroid Film Plant In China