Business Intelligence on Retailing, Franchising, and Consumerism in China


Is This Chinese Coffee Company Stabbing Starbucks In The Back?

Aini Coffee, the Chinese coffee raw material supplier who has just formed a partnership with Starbucks, recently announced the establishment of its first coffee experience store in Pu'er Simao Airport, Yunnan.

This marks Aini Coffee's formal entry into the Chinese coffee retail market and places it in potential competition with Starbucks, which is also fighting Costa Coffee in airport retail placement.

A representative from Aini Coffee said that locating in Pu'er Simao Airport has a significant meaning for the company, which aims to provide the original Yunnan coffee experience to more tourists from all over the country. With its carefully-selected coffee seeds and cups, Aini's coffee experience store will offer the pure Yunnan-style coffee experience to consumers.

The representative also said that Aini Group has nearly 20 years of operating experience in the coffee sector in China and it has been committed to the construction of its coffee industry supply chain. From coffee plantations, processing, brand marketing to coffee experience stores, Aini Group has completed its coffee industry chain layout.

With the mixed portfolio, Aini not only promoted the rapid development of the coffee industry within Yunnan province, but also sats it gained achievements in coffee varieties expansions, coffee plantation improvements, coffee processing technology, and coffee quality enhancement. The company seems poised to become a domestic competitor to foreign coffee interlopers entering the market.





Be the first to comment on "Is This Chinese Coffee Company Stabbing Starbucks In The Back?"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

China's Baidu Misses Expectations As Net Profit Crashes 18.9%

Ctrip's Latest China Investment Is Up In The Air

Amazon Lands Key Partner In China

Qihoo 360's Privatization Approved By NDRC


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

Smart Cities India 2016 expo to unveil what it takes to build smart cities in India

South East Asia a significant mobile gaming growth opportunity, according to new report

Honeymooners Are Experiencing The Art Of Romance At Mandarin Oriental, Sanya

AccorHotels Raises Awareness in Fighting for Darkness for the Third Year