Business Intelligence on Retailing, Franchising, and Consumerism in China

PepsiCo, Burger King Form Strategic Partnership For Chinese Restaurants

U.S. food and beverage giant PepsiCo has established a strategic partnership with the fast food provider Burger King in China.

According to the agreement signed by the two parties, PepsiCo will become the exclusive supplier of soft drinks in Burger King's chain restaurants in mainland China. Starting from January 1, 2013, these restaurants will provide PepsiCo's software drinks, including Pepsi-Cola, 7UP, Mirinda, Lipton, Tropicana, and other products by PepsiCo. Burger King reportedly has more than 100 chain restaurants across China.

Prior to the cooperation, Burger King sold Coca-Cola products in its Chinese restaurants. It is also the first time for the two companies to cooperate in China, although they formed partnership in other markets like U.S, Latin America, Russia, and Turkey.

Founded in 1953 and headquartered in Miami-Dade County, Florida, United States, Burger King is a global chain of hamburger fast food restaurants. Its first Chinese site opened in Shanghai in 2005.

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