Business Intelligence on Retailing, Franchising, and Consumerism in China


Nestle Enters Chinese Protein Powder Market

Swiss food and beverage firm Nestle announced the launch of its new Yiyang brand in China, marking its entry into the Chinese protein market.

Roland Decorvet, Nestle's global senior vice president and president for Greater China, said that as a world-leading coffee, milk powder and candy supplier, Nestle now enters the new protein powder market, which is an important step to provide Chinese consumers with nutritional products.

At present, the Chinese protein powder market is developing rapidly and Amway and Nutrilite are the leading brands in this sector. According to a representative of Nestle's Yiyang brand, the prices of Yiyang products are lower than those of Amway and Nutrilite. By content of protein powder, Yiyang provides products with 80% protein powder and those with 50% protein powder. For example, its 450 gram packs with 80% protein powder are sold at the price between CNY249 and CNY259.

Nestle Yiyang Protein Powder will be introduced in seven major Chinese cities, including Beijing, Tianjin, Shanghai, Xi'an, Qingdao, Hangzhou, and Nanjing.





Be the first to comment on "Nestle Enters Chinese Protein Powder Market"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

New Online-to-Offline Delivery Service Aims To Improve JD.com's Timeliness

Baidu Begins Advertising Cooperation With Yahoo Japan

China's Huawei To Build R&D Base In Tokyo

Xiaomi Sold Over Two Million Smartphones In India During Q3 2016


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

Coca-Cola To Sell Chinese Bottling Business

Qualcomm Sets Up Semiconductor Test Factory In Shanghai

Best Logistics Closes Good Investment For International Expansion

CloserStill Media Launches Smart IoT Hong Kong for 2017