Business Intelligence on Retailing, Franchising, and Consumerism in China


Decathlon To Open 25 New Stores in China In 2013

World's leading sports supplies retailer Decathlon has accelerated its expansion in China and opened its third store in Guangzhou, Guangdong province.

Located in Panyu Lee-Garden New World, the new Decathlon store has an area of 4,000 square meters. Over 90% of the products sold in the store are Decathlon's own-branded products, and their design, development, branding, production, distribution, and sales are all operated by the parent company Oxylane Group, which ensures effective cost control.

According to Xie Dexian, regional manager for Decathlon's South China market, to date, Decathlon has opened 56 outlets in China, of which 16 were opened in 2012. In 2013, the company plans to open 25 additional stores and it aims at 150 stores in China by 2015. For Guangzhou alone, Decathlon is expected to have 20 stores by then.

Decathlon has been committed to the promotion of mass sports. Its target customers range from six-month babies to 80-year-old. It provides products for all kinds of sports-lovers from beginners to professional athletes.





1 Comment on "Decathlon To Open 25 New Stores in China In 2013"

  1. vivian kirk | March 22, 2014 at 7:26 am |

    Does Decathlon have a store in Hong Kong? I ask because when I google it I see a location in Tsim Tsa Tsui, but then I see many many forums and websites that say there is no Decathlon sports store in Hong Kong…. so is there or isn't there? Is the Google map incorrect and that is not retail but instead a corporate office? Decathlon website is useless because it lacks good info too… very very very very very frustrated!!!

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