Business Intelligence on Retailing, Franchising, and Consumerism in China

Lansue&Co Opens Shanghai Outlet

Fashion loungewear brand Lansue&Co recently opened its first department flagship store at Hongqiao Tendo in Shanghai.

Located at No. 919 on Tianshan Road, the new Lansue&Co flagship store has an area of about 156 square meters.

Following the dominant color tone of blue and white of the brand, the new store provides a feeling of comfort. In addition, it adopts home decoration elements such as sofas, cushions, slippers and photo frames, which match its loungewear products. In the open display areas, customers can select from Lansue&Co's autumn and winter collection of 2012 as well as the latest spring and summer series of 2013.

Founded in New York in 1999, Lansue&Co is a medium- and high-end brand of Nainsook.

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