Business Intelligence on Retailing, Franchising, and Consumerism in China

Giorgio Armani Opens New Store In Hong Kong

Italian fashion brand Giorgio Armani opened a new store in Tsim Sha Tsui, Hong Kong, marking a new milestone for the brand's development in this international shopping paradise.

This new store has two floors and an area of over 950 square meters. On the first floor, men's and women's clothing and accessories, including shoes, bags and other small accessories, are displayed; while on the second floor, more fashion clothing and shoes are available.

The inner part of the store is reportedly designed by Armani and his team. The wall and ceiling are decorated with Marmorino stripes and the floor is made of Georgette stones. All furniture in the store are supposedly Armani Casa products and the overall space looks like a shiny modern bamboo jungle.

Giorgio Armani has opened various retail stores in Hong Kong, including two Giorgio Armani specialty stores; six Emporio Armani specialty stores; three Armani Jeans specialty stores; five Armani Junior specialty stores; seven Armani Collezioni specialty stores; twelve Armani Exchange specialty stores; one Armani Dolci chocolate specialty store; and one Armani Casa furniture store.

As one of the world's leading fashion and luxury groups, Giorgio Armani has over 5,700 employees and 12 factories around the world. It designs, manufactures, distributes and sells fashionable dresses and fashion lifestyle products, including clothing, accessories, glasses, watches, jewelry, cosmetics, perfume, furniture, and household supplies. These products are sold in its 751 outlets in 46 countries and regions.

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