Business Intelligence on Retailing, Franchising, and Consumerism in China


Nokia Closes Largest Store In Mainland China

Nokia has shut its flagship store in Shanghai's Nanjing East Road, which is the company's largest store in mainland China.

Nokia also confirmed the news and said they will reduce self-owned stores in the future and enhance e-commerce, operator, and distributor sales channels.

A representative from Nokia China said the closure is mainly attributed to the company's strategic adjustment of retail channels. The representative revealed that starting from 2012, Nokia enhanced its e-commerce, operator and distributor retail channels, while reducing the number of self-owned stores.

The Nanjing East Road flagship store is not the first Chinese outlet closed by Nokia. In 2012, Nokia shut down its store in Zhongguancun, Beijing. The company's flagship store in Beijing's Ciqikou area was also closed last year.





Be the first to comment on "Nokia Closes Largest Store In Mainland China"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

Lenovo Will Pre-install Microsoft Apps On Android Devices

Two Chinese Banks Hit By Internet Phishing Scams

Hong Kong Issues First Licenses For Stored Value Facilities

Huawei Eyes Indian Phone Manufacturing Operations


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

China's Huawei Will Have Made-in-India Smartphones

Zhejiang's New Electric Car Factory Backed By Chinese Internet Company

What Hotel Chain Is Continuing Its Expansion In Asia?

160 Commercial Drone Companies to Showcase Latest UAV Technology at InterDrone