Business Intelligence on Retailing, Franchising, and Consumerism in China


Nokia Closes Largest Store In Mainland China

Nokia has shut its flagship store in Shanghai's Nanjing East Road, which is the company's largest store in mainland China.

Nokia also confirmed the news and said they will reduce self-owned stores in the future and enhance e-commerce, operator, and distributor sales channels.

A representative from Nokia China said the closure is mainly attributed to the company's strategic adjustment of retail channels. The representative revealed that starting from 2012, Nokia enhanced its e-commerce, operator and distributor retail channels, while reducing the number of self-owned stores.

The Nanjing East Road flagship store is not the first Chinese outlet closed by Nokia. In 2012, Nokia shut down its store in Zhongguancun, Beijing. The company's flagship store in Beijing's Ciqikou area was also closed last year.






Be the first to comment on "Nokia Closes Largest Store In Mainland China"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

Tencent OS Ceases Services This Week

China's Cashless Alliance Gains New ATM Member

Chinese Government Demands Weibo Cease Streaming Video Services

Kuka, Midea To Develop Personal Assistant Robot After Merger


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco