Business Intelligence on Retailing, Franchising, and Consumerism in China


Danish Juice Giant Builds New Plant In Guangdong

CO-RO Food, a 70-year-old Danish juice company, has built its new plant in Guangdong province.

Nils Ronnow, president of CO-RO Food China, said that China has become the second largest market for CO-RO Food. The company invested about CNY100 million in this new plant in Guangdong, aiming at an annual production capacity of 1.5 million cases.

CO-RO Food makes concentrated soft drinks and ready-to-drink soft drinks around the world; while it currently only makes concentrated drinks in China.

Li Yong, marketing director for CO-RO Food China, revealed to local media that CO-RO Food's highly concentrated fruit juice has gained 60% market share in China. Over recent years, Chinese consumers' attitudes towards drinks have been changing and the market share of carbonated beverages is declining. At the same time, the market share of fruit juice continues to increase and the company's annual growth rate maintains a 20% increase.






Be the first to comment on "Danish Juice Giant Builds New Plant In Guangdong"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco