Business Intelligence on Retailing, Franchising, and Consumerism in China

UK Fashion Brand Opens First Store In Hong Kong

British fast fashion brand Topshop has completed the decoration of it first Chinese store in Hong Kong, and the new store will soon open its door to customers.

Located in Asia Standard Tower, Queen's Road Central, the new Topshop store has two floors and an area of 1,115 square meters. The first floor is for the sales of apparel, while the second floor provides accessories and cosmetics. In addition, a lounge and a VIP room are available on the first floor.

In December 2012, LAB Concept, a subsidiary of Lane Crawford, and Topshop jointly announced that they planned to open the first Topshop outlet in Hong Kong in May 2013.

Philip Green, head of Topshop, said LAB Concept's retail experience in the Chinese market is very important and it will be an exciting step for the global growth of Topshop.

Topshop belongs to Arcadia Group, one of the largest apparel retailers in Britain. Founded in London in 1964, Topshop started with a specialty counter in Sheffield department store. In 1974, Topshop left Sheffield and became an independent retailer. Every week, Topshop puts about 100,000 new products on shelves. Products sold in Topshop stores cover a wide range, including fur coats, short coats, bags, bracelets, underclothes, cosmetics, and toys.

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