Business Intelligence on Retailing, Franchising, and Consumerism in China


Chloe Locates First Asian Concept Flagship Store In Shanghai

The French fashion brand Chloe opened a new flagship store in Citic Square, Shanghai.

This is the company's second concept flagship store following the one opened in Paris.

Located in the West Nanjing Road commercial area, the new Chloe concept flagship store is facing the street. With two floors and a total area of 300 square meters, it is expected to become a new fashion landmark in Shanghai.

Designed by the well-known interior designer Joseph Dirand, the new store has a low-profile luxurious feeling.

Founded by Gaby Aghion in 1952, Chloe is a French fashion house headquartered in Paris. In the Chinese market, the brand currently operates stores in Beijing, Chengdu, Hangzhou, Nanjing, Shanghai, Shenyang, Shenzhen, Hong Kong, and Taipei.






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