Business Intelligence on Retailing, Franchising, and Consumerism in China

Haidilao To Open First American Restaurant In September 2013

Chinese hotpot chain Sichuan Haidilao revealed to the local media that the company's first restaurant in America is expected to be officially open in September 2013.

This new restaurant is reportedly located in the Westfield Shopping Center in the Arcadia area of Los Angeles.

Haidilao has recently been accelerating its overseas expansion. In November 2012, the Chinese hotpot chain opened its first overseas outlet in Singapore and gained recognition in the local market.

In China, Haidilao is known for its quality and user-friendly services. However, Zhang Yong, chairman of Haidilao, said the company's customized services in China will not be completely suitable in the American market. They plan to establish a new service system for American consumers.

How will it be different from China? Haidilao may provide personal network rooms which have two large displays in each of them, allowing American customers to chat on Skype or have business meetings while eating hotpot. This kind of room can accommodate up to 12 people, and the charge is aimed at USD65 per hour.

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